There comes a time when your business relationship or media strategies go south. When things start to deteriorate, it becomes painfully apparent that you need a PR agency.
Public relations agencies send the right message to the right place and people to build a stronger brand reputation. They work alongside their clients to help achieve enhanced brand visibility.
PR is a dynamic field that can transform the future and profitability of a business. Used correctly, it can provide your business the ability to overcome any obstacles it may face.
When to Use a Professional PR Partner
Executives Handling Media Calls
When high-level executives of the company find themselves sorting and managing the media calls, it takes away the time from handling its core operations. It’s a tell-tale sign that your business needs an in-house PR manager or an outside PR agency. Instead of increasing the overhead costs by hiring an in-house manager, you can handle media affordably by outsourcing PR tasks.
The agency will take these tasks off your plate and place them in the hands of specialists, allowing you to get back to your business.
Not Using the Media Fully
When your company has no strategy to optimize the media fully, the employees will respond to media reports randomly. Unfortunately, that means that you have not given thoughtful consideration to the media response and how you can use media to own your interest to meet your business objectives.
Sharing Excessive Information with the Media
When an employee does not know the difference between public and private consumption of info, unfiltered news is shared with the media because no one is guiding the company on media relations.
Friction Due to Employee Social Media Conduct
PR issues may start when your business or company account posts messages which are not relevant. The employees may be posting content based on their viewpoints. These social media activities from your staffers can get you in trouble with your stakeholders or followers.
A PR agency ensures that team members are unified in tweeting/posting/sharing news, images, and graphics about the same topic for maximum impact and outcomes.
Staffers Do Not Know What Is Newsworthy
Your employees do not have an intuition about significant and newsworthy events of the company. The employees neither know how to write a press release nor how to promote it, thereby precluding you from massive media exposure.
No One Knows How to Build a Campaign
When you have created a great product but lack the knowledge and experience to build a campaign, you may lose the maximum exposure.
No Communication Manager
When your company grows at lightning speed, and you don’t have a communication specialist who could take charge of media strategies and tactics, hire an external agency.
Your Competitors Run Ahead
Despite your organization’s success, you may see your competitors in the news more frequently. If your competitors are all over the media, you need to stay ahead by being relevant. A PR agency helps you tell your brand story to the public, emphasizing how you are different, better, and worthy of their time and money.
No Dialogue with Your Target Audience
A strong brand reputation hinges on holding conversations with your target audience.
A good PR company collects feedback and uses it to create a better consumer experience. The teams usually have a treasure trove of actional feedback, from social media comments to email responses. The data is utilized to develop remarkable customer experiences strategies that sync with the very realistic ways customers are using your products and services.
No One Cares About Your Pitches
Some businesses or founders of companies are constantly sending out pitches, but they are usually met with negative or no responses. It means they either need to refine their pitch or send out the pitches to a section of media that isn’t aligned with the brand’s message or audience.
A good PR agency will ensure that your features and interviews translate into increased engagement or sales.
When Someone Searches for You and Your Name Doesn’t Pop Up
A credible PR agency doesn’t just pitch to the media but also incorporates SEO into the language of the pitches. A publicist target media outlet with high SEO scores increases your article’s chances to pop up when someone searches for you.
When you can relate to one or more of the above factors, hire a good PR agency. In times of rapid growth, it’s time that you take charge of media communications to keep the organization moving forward.