TikTok has evolved into a platform where people with all sorts of interests can come together, share experiences, and build vibrant communities. One of the most heartwarming and growing communities on TikTok is the “mom” community – a place for mums to connect, share advice, and find solidarity in the often chaotic but incredibly rewarding world of parenthood.

If you’re a mum looking to build your own family-focused TikTok community, or even a brand seeking to engage with this audience, you’ve come to the right place. TikTok provides an amazing opportunity to share your journey, offer tips, and find other like-minded mums who are navigating the ups and downs of motherhood. 

Here’s how you can build a thriving, supportive Mom Nation on TikTok and create a community that feels like a second family.

Show Your Authentic Self

The beauty of TikTok lies in its ability to celebrate authenticity. When it comes to building a family-focused community, authenticity is key. Mums connect with other mums who are real, relatable, and unapologetically themselves. Forget about perfection – TikTok thrives on imperfections. If you’re sharing your motherhood journey, let people see the messy moments, the giggles, and the tears.

This could mean showing the real side of parenting, like a toddler tantrum in the middle of a grocery store or the moments when you manage to get your kids to bed and finally get a moment of peace. These raw and real moments create an instant connection with your audience because, let’s face it – parenting isn’t always Instagram-perfect, and mums will appreciate your honesty.

Share Tips, Tricks, and Advice

Mums love to support other mums, and TikTok is the perfect place to share helpful tips and tricks. Whether it’s meal planning for picky eaters, organising a chaotic playroom, or creating fun DIY crafts to keep the little ones entertained, sharing practical advice will not only help your followers but also encourage engagement.

Short, actionable videos are the perfect format for this. Show your audience a quick, easy trick to make life as a mum just a little bit easier – like how to fold kids’ clothes efficiently or how to make school lunches that won’t get thrown away. It’s the small things that can make a big difference in a mum’s day, and offering that value will make people keep coming back to your page.

Build a Space for Support and Encouragement

Motherhood is a rollercoaster, and there will be days when everything feels like too much. TikTok’s mom community is a wonderful place to offer that much-needed emotional support. Whether it’s through motivational quotes, encouraging words, or simply validating someone else’s struggles, your TikTok presence can become a source of comfort.

Post content that reassures other mums that they’re doing their best, even on days when things don’t go according to plan. You can create heartfelt videos that share how you overcome challenges, such as juggling work and parenting, dealing with sleepless nights, or managing the demands of being a mum. These videos help foster a sense of connection and encourage others to share their stories and experiences.

Consider starting a recurring weekly post where mums can share their successes, big or small, or perhaps a “mom confession” series where followers share funny or relatable moments from their day. By creating a supportive, positive space, you’ll not only build your community but also make it a space where mums feel heard and understood.

Buying Engagement

One quick way to accelerate growth on TikTok is by purchasing engagement. While organic growth through authentic content and interaction helps long-term, buying engagement such as views, likes, and followers can give you a helpful boost, especially when you’re just starting out or trying to reach a wider audience.

By purchasing views or likes from a reliable TikTok views service, you can make your videos appear more popular, attracting organic users who are more likely to follow you based on the social proof of your high engagement. This can help jumpstart your community, especially if you’re looking to establish credibility or break through the noise in a competitive space like MomTok.

Engage with Your Audience

TikTok is all about engagement – both creating content that sparks interaction and engaging with your followers directly. Responding to comments, asking questions, and encouraging people to share their own experiences can help you build a stronger connection with your audience.

You can create posts where you ask questions like, “What’s the funniest thing your child has ever said?” or “What’s your must-have item for surviving a toddler meltdown?” These questions not only encourage comments but also spark conversations between mums, creating a sense of community in the comment section.

Go beyond just replying to comments. You can also engage your followers by creating duets, where you respond to or collaborate with their content. This is a great way to make your community feel more interactive and included.

Share Your Unique Family Moments

No two families are alike, and that’s something worth celebrating. Share the unique aspects of your family life and show what makes your journey special. Whether it’s a funny family tradition, an exciting milestone like your child’s first day of school, or the way your family deals with challenges, sharing your personal experiences helps build a deeper connection with your followers.

You could even introduce members of your family to your TikTok audience. Show what a typical day looks like in your household, or feature a family member’s personality. For example, your child might have a hilarious catchphrase or a quirky hobby that your audience will find endearing. It’s these little personal details that help humanise your content and make your community feel more like a family.

Collaborate with Other Family-Focused Creators

Building a TikTok community doesn’t have to be a solo endeavour. Teaming up with other mums or family-focused creators can help you reach a wider audience and make your community even more engaging. Collaboration can come in many forms, from duets to shoutouts to joint challenges or campaigns.

You could partner with fellow mums for a family-oriented challenge, like sharing fun activities to do with kids at home or creating an educational video for other parents. Collaboration helps diversify the content on your page and allows you to tap into other creators’ audiences, which can lead to new followers and a larger, more engaged community.

Run Giveaways and Challenges

Giveaways and challenges are a fantastic way to bring your followers together and reward them for their support. Run a giveaway with family-related prizes, such as kids’ toys, parenting books, or family day tickets to local attractions. Encourage your followers to like, comment, and share for a chance to win – it’s an easy way to grow your audience and build excitement within your community.

Challenges are also a great way to increase interaction and boost your visibility. Start a fun challenge related to family life, like showing your kids’ funniest moments or sharing your best parenting hack. Use a catchy hashtag to make it easy for people to find the challenge and get involved.

If you implement these tips and still struggle to grow, give your growth a head start with Smikky influencer solutions, which allow you to purchase followers, views, and likes to boost visibility and get your content straight to the FYP.