Being a mom has never been the easiest of tasks, and in the hyperconnected world of today, things can positively get tough. While mothers and mothers-to-be can look to Instagram for inspiration in many ways, sometimes, they can end up feeling unworthy. Since mothers rarely find the time to be social, they normally take to social media, particularly Instagram, the world’s favorite photo-sharing app. The number of Instagram posts tagged for mothers is mindboggling; feeding in the hashtag #momlife unleashes a flood of posts that is nothing short of 40 million. As many mothers will testify, when they are under so much pressure to perform, Instagram can provide a window into the inspiring and fun virtual world of motherhood. However, while nobody will deny mothers these precious moments, they also need to be aware that sometimes Instagram can also pull them down. Anyone from moms to businesses find it useful to use social media marketing services.

Some typical ways Instagram is a boon for mothers:

Helps You to Follow Popular Trends 

There was a time not so long ago when being a mother was a relatively low-key affair, however, now there are baby showers, one-month birthday parties, even lavish parties thrown to reveal the sex of the baby. Instagram has taught the world how motherhood can be celebrated and made popular plenty of trends to revel in motherhood and the life of your baby. Concepts like home birthing, lotus birth, or even consuming one’s placenta for improved post-partum health are ideas that are no longer out of the ordinary thanks to Instagram that displayed beautiful mothers normalizing these events and demonstrating how beautiful they were. Even if we do not realize it, constant exposure to such trends makes them find a place in our subconscious and when motherhood looms, some of them may find expression in the lives of mothers who then flaunt these moments on Instagram.

Introduces Mothers to New Things

Instagram is a wonderful tool for discovering new products and services, many of which you had no idea that they even existed. 80% of users of Instagram follow a business and more than 130 million users per month see shopping product tags on Instagram posts. Savvy marketers use digital marketing services to boost their level of engagement and target potential customers. If you were thinking Social Boost doesn’t work, you may be surprised to know that it actually does! Even if you were just casually scrolling through the posts, it is impossible not to click on the magnifying glass icon to reveal a virtual treasure trove of goodies. When you see these products, your mind awakens to hundreds of possibilities and you are again hooked on to Instagram for hours of discovering delight. Then you also need to reckon with many influencer moms who try to persuade you to try everything in the world from air-cleaning plants to diapers and baby mattresses.

Helps Mothers to Access Useful Information 

To label Instagram merely as a social media app for sharing mother and baby photos would be a terrible injustice. In addition to all the fun, perfectly posed, and even raw and tired photos by the thousands, Instagram also delivers truckloads of useful mothering and parenting information. For example, if you are not too well clued up on the right technique of breastfeeding, turning to Instagram will give you access to plenty of content on the right way of doing things, including photos of genuine mothers sharing their experiences on breastfeeding. Also on tap is information on other issues like diet and nutrition for mother and baby, clothes for the newborn, cloth diapering, teething, and hundreds of vital issues that concern mothers. By liking a page or clicking on a particular post, Instagram automatically recognizes your interest in the subject and starts to serve you more such content.

Shopping Made More Convenient 

Impending or recent motherhood changes your perspective on life and many other issues. Suddenly, your shopping list is populated with strange but essential articles but you are not in the mood or have the time or energy to go shopping. In this kind of situation, Instagram can prove to be a big blessing with its shopping feature that allows you to buy stuff without having to leave the app. All you need to do is to treat Instagram as an e-commerce platform and search for products with the help of keywords. There are literally thousands of businesses with selling products of every description vying for your attention. So, if it is that yoga mat or a plus-size dress or even a cot for the baby, a few clicks can get them home-delivered.


More than an app that has lots of utility, Instagram’s greatest boon for young mothers feeling alone and desperate or mothers simply bored out of their wits, is that it lets you have a connection to the outside world. Many a time when mothers need reassurance, confidence, or even a morale booster, Instagram can let them connect to many Instagram moms who can be there to hold their hands and get them going once more.