You might think that streaming a live event is a simple case of taking your phone out, opening an app like YouTube, and hitting record. It’s not quite as simplistic as this – though you actually would start streaming by doing all of that. Would it be a good stream that benefits your event? No. In fact, if you’re streaming a business event, then it would have the opposite impact by making your brand look pretty substandard. 

To put on a great live stream, you need the right video streaming technology. Let’s assume that you’ve already got your hands on some good camera filming equipment; what else will you need?

Video Encoders

A video encoder is essential for taking the raw footage that your camera has filmed and then sending it to whatever streaming platform you use. Raw video files are almost always too large to transmit straight to the platform, so an encoder compresses them and optimizes the footage for Instagram, YouTube, TikTok, or anywhere else. Without a good encoder, your video footage would be way too big, and the internet connection probably wouldn’t be able to handle it, so your livestream would crash immediately. 

Production Software

While you can stream straight to a streaming platform, it’s always advisable to invest in production software, so you have more control over things. You can’t do anything with a direct stream that doesn’t implement production software; it’ll just be a straight feed of what’s happening at the event. 

That’s fine, but what if you wanted to incorporate transitions or switch to different cameras? Maybe you want to add graphics to the feed or run some sponsored ads along the bottom. Production software connects to your live stream and lets you do things like this, making it a key piece of tech to make things look professional. 

RF Wireless Camera Systems

RF wireless camera systems should be a crucial part of your live video transmission as they let your videographers move around without wires getting in the way. An RF transmitter is attached to the camera, and it transmits the footage straight to a partner receiver, which then streams the video live to an audience. 

You have so much more flexibility with wireless camera systems like this, enabling you to get better angles, move within crowds, and much more. Again, a key part of making your live event look more polished. 

Audio Hardware & Software

Arm yourself with wireless microphones and audio software so you can achieve perfect sound during the livestream. Good microphones and audio technology help your event sound better, which is often more important than how the stream looks. People at home – and at the event – can hear everything clearly, and there won’t be any sound distortion or interference. 

Having all of this technology is the first step in producing a great stream for your business event. The next step is ensuring you have the right professionals manning all of the tech. A production team helps you put on a proper show, rather than displaying shaky handheld camera footage to your audience.