Rare Carat, the online diamond shopping market, has quickly become the leading platform for diamond research, advice, and savings. In fact, the Rare Carat is so beloved by customers that it’s achieved a near-perfect 4.9 out of 5 star rating on Trustpilot and on Google Business Profile. Rare Carat has become the number one source in America for unbiased advice on diamond engagement rings (it’s that popular!). Continue reading below for insights into the diamond jewelry industry, as well as how the Rare Carat blog and website helps buyers do research and find competitive deals on spectacular diamonds.
Not just another online diamond retailer, Rare Carat diamond education provides many tools to shoppers, such as comparison tools that aggregate diamond listings from jewelers across the internet. Their database contains detailed information on over a million diamonds, both natural and lab-grown, making it easy for users to shop for their perfect diamond from home without the high-pressure sales tactics or bias from individual jewelry brands. When shopping for GIA-certified diamonds, buyers also receive free reviews and insights from gemologists. That provides peace of mind and reduces buyer stress before the purchase.
The 4 Cs of diamond buying (cut clarity, carat, and color) is a top focus of Rare Carat’s blog- where users can find valuable insights on how to shop for diamonds and find the best deals online. From deciding if you want to go with the most popular diamond cut or what carat fits your budget, the blog offers articles on advanced buying strategies, with each post teeming with valuable advice, aiming to educate users about the diamond industry. Articles provides buyers with tips on how they can surprise their significant other with a special piece of jewelry. It guides the user through the process of measuring an existing ring, using a printable sizing chart, and more.
Lab-grown diamonds have been skyrocketing in popularity, and for good reason. Lab-grown diamonds are much more affordable than comparable natural diamonds. Rare Carat offers tools for buyers to compare diamond features side by side, such as price, cut quality, origin, fluorescence, and more, allowing buyers to find available diamonds that match their preferences AND their budgets. For inquisitive users who want to know the details about how lab-grown diamonds are made, how natural diamonds are mined, and the differences between the two types, Rare Carat offers many blog articles describing the differences and how lab-grown diamonds are popular when it comes to eco-conscious consumers.
Reputation is vital, and Rare Carats is stellar, with hundreds of thousands of satisfied customers giving the marketplace an almost perfect score on Trustpilot and on Google. Transparency is key. Users value the platform’s accuracy, pricing, search tools, and most of all, its genuine transparency regarding diamond details and appraisals. When browsing Rare Carat for diamonds, a pricing score is displayed next to each listing so shoppers can quickly see if they’re likely getting a good deal and whether the diamond is listed above or below market rate. Additionally, human gemologist reviews are available for certified diamonds, providing another level of assurance to customers.
Many jewelry blogs are filled with advertisements, fluff, and self-promotion. In comparison, the Rare Carat blog is transparent and aims to educate buyers so they feel confident in any of their diamond purchases. They also offer tools such as buyer guides and provide clear, concise, information. The blog offers articles explaining the comparison between diamond shapes and why they are different and important. It also offers information on settings and the different types of metals available in the industry. For example, a Diamond Shapes Guide provides detailed explanations on the differences between round, pear, emerald, and cushion cuts (and more). These guides enable buyers to make informed purchasing decisions.
The Rare Carat website truly is a diamond in the rough. Where other diamond websites just try to aggressively sell diamonds, Rare Carat empowers users to ask the right questions and helps them be smarter diamond buyers. The diamond market is typically opaque to buyers, but Rare Carat is different it unlocks the secrets of the industry so that anyone can find the best deal possible.
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