So you’re looking to buy a diamond, whether you’re looking for a pair of diamond earrings or a diamond engagement ring. Or maybe you’re looking for a loose diamond for a custom piece. But where do you start? Diamonds are an investment, and you want to make sure that you get a fair price and also a quality diamond. Here are some tips for how to make an informed purchase at a reputer retailer such as Rare Carat, LLC, and avoid overpaying.

1. Research the 4 Cs

Diamonds are graded according to 4 Cs—cut, color, clarity, and carat weight. This can help you to find a balance between quality and price.

2. Buy from Reputable Retailers

Look for well known, reputable retailers, such as Rare Carat. These merchants offer a wide range of products, many customer reviews, diamond certifications, detailed listings, guarantees, and other services that make diamond purchasing easier.

3. GIA or AGS Certification

When you shop at Rare Carat, you know that you are protected by a GIA (Gemological Institute of America) or AGS (American Gem Society) certification.

4. Compare Prices

Compare prices between different retailers. You can also find pricing guarantees to help guide your purchasing.

5. Consider Different and Unique Carat Weights

Diamonds priced at whole carat sizes are generally more expensive than other options, such as slightly different carat weights, such as 1.20.

6. Check for Promotions and Financing Options

Many online jewelers offer discounts. Check for sales, seasonal sales, discounts, and financing. Look on their website, social media, and newsletters.

7. Review the Return Policy and Warranty

Ensure the retailer offers safeguards for your purchase. Rare Carat offers a 100%, no questions asked, money-back guarantee, and free returns within 30 days of shipment. If your ring doesn’t feel like the right fit, you can resize your ring once at no charge within 90 days.

8. Look at Reviews