Popcorn are famous snack in the US. So much so that the popcorn sales amounted to 3.8 billion USD in 2023. An average American consumes around 43 quarts of popcorn daily. Their love for these tiny munchies is evident in the fact that popcorn are a must at many gatherings and functions, such as birthdays, anniversaries, weddings, game nights, and movie nights.

From a business point of view, all these things explain why the popcorn industry is highly competitive with maximum demand. When demand and competition are high, brands need to come up with unique and innovative ideas to stay ahead.

One such way is to use better packaging in the form of custom popcorn boxes wholesale. These boxes can up a brand’s game by increasing appeal, retaining customers, and creating a connection with the buyers.  

This guide is a must-read for all the beginner brands selling precooked popcorn. It can also be useful for established businesses if they are looking to enhance popcorn packaging and boost sales. It covers a guide to creating popcorn boxes, some unique and famous artwork ideas to put on these boxes, and the best places to buy them.

Guide to Create Custom Popcorn Boxes

Target Market Research

Popcorn are loved by people of all ages. Even a 6-year-old loves to snack on them. So, before getting custom popcorn boxes, it is vital to study and research your market. This research will help you identify your buyers’ age, race, gender, and preferences. Although most popcorn brands don’t get into such analysis, it will help you a lot in the long run. Moreover, this information will also come in handy while launching new flavors, offering deals or discounts, running marketing campaigns, or opening a new shop. 

The Outlook of the Box

The second factor to consider is the outlook of the box. While the taste and price of the popcorn are critical factors responsible for boosting sales, having an overall attractive box is also important. The appeal of the box helps create cravings among onlookers. They won’t know how your popcorn tastes and smells by just looking at them; the only thing that can earn you customers through this channel is the overall appearance of the box. So, make sure that your custom popcorn boxes, regardless of the theme you select, look attractive and inspire people to head over to your shop. 

Branding Elements

Apart from the graphics, the box must have a branding touch. Don’t forget to put your brand’s name, logo, tagline, and address on the boxes. Many popcorn shops make the mistake of not putting their details on the box. As a result, the buyer forgets your shop’s name when they want to eat popcorn again. Moreover, branding is essential for shops delivering popcorn.

Order Quantity

The next big thing to decide is the right order quantity. Here, brands have to make a compromise. They can either go for big orders in the form of custom popcorn boxes wholesale and cut packaging costs significantly. The other option is to get boxes with different designs but in small numbers. This will increase the overall packaging costs but bring variety. The second approach is also a much better option for small shops or large brands testing a new flavor. 

Some Famous & Unique Artwork Ideas for Popcorn Boxes

Flavor Themed Boxes

Most popcorn buyers are highly loyal customers. They don’t frequently switch flavors. Such flavor-loyal buyers can be further amazed by flavor-themed boxes. Brands can get different boxes for only the most commonly sold flavors at their shop. In this way, they don’t have to worry about boxes being getting wasted. This box design further enriches the overall experience of buyers. 

Event-Based Themes

Since popcorn is a popular menu item for functions like wedding anniversaries, birthdays, baby showers, game and sports nights, brands can have special boxes for such events. They can advertise this on their social media pages and verbally tell the walk-in customers. This can help them get big orders at one time. Moreover, brands don’t even need to order such boxes beforehand; they can go for customized boxes once they receive the order. It usually takes 10 to 15 days for a supplier to prepare and ship the order.

Superhero and Movie Designs

This design is being used by many shops around the world. However, some brands differentiate their superhero and movie-themed popcorn boxes by using innovative methods like a handle, a closing lid, and printing facts on each box.

Another interesting approach is to make these boxes using unique characters for different segments of society. For example, characters from movies like Kung Fu Panda and The Minions are highly famous among kids. For teenagers, Iron Man, Thor, Batman, and Superman are excellent options. 

Gift-Styled Packaging

Popcorns are not only a tasty snack but also a popular gift and a party favor in the USA. A bag of popcorn often accompanies invitation cards, birthday gifts, and party favors. If your shop engages in bulk orders for such events, go for gift-styled custom popcorn boxes. Such orders don’t come frequently, so it is better to get gift-themed popcorn boxes in small quantities. 

Where can Brands Get Custom Popcorn Boxes?

Online Marketplaces

Websites like Amazon and Alibaba are full of packaging dealers. The best part about selecting a supplier from online marketplaces is that you can view their reviews and ratings quickly. Moreover, since the competition is high, you can find a good deal here.

Packaging Manufactures and Wholesalers

Another viable option for large brands is getting custom printed popcorn boxes from packaging manufacturers and wholesalers. They offer cheaper rates, but they only process large orders. So, if you are a large popcorn brand with a high volume of sales, you can do great with this option. 

CPP Boxes

A reliable name in the US packaging industry, CPP Boxes is a one-stop solution for all your packaging needs. Either you are looking for popcorn boxes wholesale or a small order, CPP Boxes is your best bet. They provide cheap popcorn boxes with excellent quality compared to other suppliers. Contact them today and get a quote for your custom popcorn boxes.

The best thing about CPP Boxes is that they offer free design support, which is a boon for small popcorn selling shops. Apart from free design support, CPP Boxes also provides free shipping and a quick turnaround to speed up the entire process. 

Final Words

The above discussion has made things much easier for brands looking to boost sales vis-à-vis packaging. It can help create packaging that will woo your customers into buying from your shop and make them come back to you.

However, it is important to remember that, apart from packaging, taste and quality of popcorn, price, and customer service also play a vital role in boosting a brand’s sales.