As self-employed individuals, it is important to understand promoting your brand to attract new clients and grow your business.
However, in 2023, it’s equally important to do so in an eco-friendly way.
Why? Because there is a lot of pressure on larger companies to promote eco-friendly tactics, which has a trickle-down effect on businesses that are just starting up, alongside those who are registered as self-employed.
So, how do you promote a new brand successfully while also being eco-friendly?
This article will share five eco-friendly ways self-employed people can promote their brand, so you can decide on the best option for your start-up. Enjoy!
Use Recycled Materials for Promotional Items
Promotional items are a simple and fun way to get your brand out there, but they can often be wasteful. Instead of using new materials, opt for items made from recycled materials. For example, you could use recycled paper for business cards or reusable tote bags made from recycled plastic for giveaways. Or, why not opt for something truly unique, like custom socks by Anthem Branding? These can be made out of recycled materials or eco-friendly options like bamboo, which will help the environment and also help your brand. Not only will this help reduce waste, but it will also show your clients that you’re committed to sustainability.
Utilize Social Media
Social media is one of, if not the most powerful, tool for promoting your brand, and it’s also an eco-friendly option. By using platforms like Facebook, Twitter, and Instagram, you can reach a large audience without printing flyers or posters. You can also use social media to share eco-friendly tips and showcase your commitment to sustainability.
If you run an online shop or can offer international, sustainable shipping, then you need to have a social media account to advertise this and to make people aware of your brand.
Host Virtual Events
Hosting events is a great way to connect with potential clients, but traditional events can be wasteful and usually end up with multiple bags of single-use cups and cutlery being thrown away. Instead, consider hosting virtual events like webinars or online workshops. This not only saves resources like paper and energy, but it also allows you to reach a wider audience without the need for travel, which also reduces your and your company’s CO2 emissions.
Partner with Eco-Friendly Organizations
Partnering with eco-friendly organizations is a great way to promote your brand while also supporting a good cause. For example, you could sponsor a beach clean-up or partner with a local environmental group. Not only will this help you build brand awareness, but it will also show your clients that you care about the environment.
Opt for Sustainable Packaging
If you’re selling products, it’s important to consider the packaging you use. Instead of traditional packaging materials like plastic or Styrofoam, opt for sustainable options like recycled paper or biodegradable materials, such as potato starch packing peanuts (they are cool because they are dissolvable when placed in water!). This not only reduces single-use waste but also shows your clients that you’re committed to sustainability.