Starting a food truck business can be exciting for any aspiring entrepreneur. It offers the freedom to choose your own hours, the ability to reach a large customer base, and the opportunity to showcase your culinary skills. However, before you can hit the road, there are certain expenses that you need to consider. 

In this article, we’ll take a look at the typical expenses of starting a food truck business.

Expenses of a food truck startup

The Truck

The first and most obvious expense of starting a food truck business is the cost of the truck itself. The price of a food truck can vary widely depending on the size, age, and vehicle condition. On average, a new food truck can cost between $70,000 and $100,000. However, it’s possible to find used food trucks for much less. You’ll also need to factor in the cost of any modifications or upgrades that you’ll need to make to the truck to meet health and safety regulations and to make it suitable for cooking and serving food.

Licenses and Permits

Running a food truck business requires a lot of licenses and permits. Depending on your location, you may need a business license, a food handler’s permit, a mobile food vendor license, and a parking permit. The cost of these licenses and permits can vary widely, but you can expect to pay anywhere from a few hundred to a few thousand dollars.

Kitchen Equipment

To cook and serve food from your truck, you’ll need various kitchen equipment, such as a grill, a deep fryer, a refrigerator, and a freezer. The cost of this equipment can add up quickly, but you can save money by buying used equipment or leasing it instead of purchasing it outright.

Food and Supplies

You’ll also need to purchase food and supplies to stock your truck. This includes everything from ingredients for your menu items to paper products like napkins and utensils. The cost of food and supplies can vary widely depending on your menu and customer base, but you can expect to spend several thousand dollars monthly on these expenses. Remember to buy everything, like your dessert containers, wholesale.

Marketing and Advertising

You must market and advertise your food truck business to build a customer base. This can include things like designing a website, creating social media accounts, and purchasing advertising space in local publications. The cost of marketing and advertising can vary widely depending on your approach, but you should budget at least a few thousand dollars for these expenses.


Finally, you’ll need to purchase insurance for your food truck business. This includes liability insurance to protect you in case someone gets sick from eating your food or has an accident involving your truck. You may also need commercial auto insurance if you drive the truck on public roads. The insurance cost can vary widely depending on your location, but you can expect to pay several thousand dollars per year for coverage.

Marketing your new food truck

Marketing is an essential part of any successful food truck business. With so many food trucks out there, finding ways to stand out from the crowd and attract customers is important. Here are some proven ways to best market a food truck:

Social Media Marketing

  1. Social media is a powerful tool for marketing a food truck. You can reach a wider audience and build a loyal following by creating a presence on social media platforms like Facebook, Instagram, and Twitter. Post mouth-watering photos of your menu items, update your followers about your location and hours and engage with your audience by responding to comments and messages.

Participate in Local Events

  1. Participating in local events like food festivals, fairs, and farmers’ markets is a great way to get your food truck in front of a large audience. This can help you build brand recognition and attract new customers. Make sure to bring your A-game regarding your menu, and consider offering special deals or promotions for event attendees.

Partner with Local Businesses

  1. Another way to market your food truck is by partnering with local businesses. This can include everything from setting up shop outside of a popular bar or nightclub to offering catering services for corporate events. By partnering with other businesses, you can expand your reach and attract new customers who may not have otherwise discovered your food truck.

Offer Loyalty Programs

  1. Loyalty programs are a great way to keep your customers returning for more. Consider offering a punch card or digital loyalty program where customers can earn rewards or discounts for repeat visits. This not only incentivizes customers to return but also helps build brand loyalty.

Collaborate with Influencers

  1. Influencer marketing is a growing trend in the food industry. You can reach a wider audience and generate buzz around your food truck by collaborating with local food bloggers, social media influencers, or other popular figures in your community. Consider offering a free meal or hosting an event for influencers in exchange for social media posts or reviews.

Create a Memorable Brand

  1. Finally, creating a memorable brand is essential for marketing your food truck. This includes everything from your logo and signage to your menu and customer service. Make sure your branding is consistent across all channels, and consider incorporating unique touches like branded packaging or a catchy slogan to make your food truck stand out.

Wrapping up

Starting a food truck business can be a lucrative and exciting venture, but it requires careful planning and budgeting. By taking into account the typical expenses of starting a food truck business, you can ensure that you’re prepared for the costs involved and that you can focus on creating delicious food and building a loyal customer base.

marketing a food truck requires creativity and dedication. By leveraging social media, participating in local events, partnering with local businesses, offering loyalty programs, collaborating with influencers, and creating a memorable brand, you can attract new customers and build a loyal following for your food truck business.