Content is king when it comes to building brand awareness. However, videos reign supreme among all content formats. After all, your viewers can learn more information in a shorter time frame with videos. On top of that, videos showcase moving images and audio, stimulating more senses. Thus, you must rely on promotional video production for marketing teams if you want to expand your brand’s reach and convey your message to a wider audience base. Here are five compelling reasons why videos can benefit your business.
Create Better Memory Recall Than Written Words and Pictures
Even as a kid, you readily remembered catchy taglines and jingles from TV commercials. It is impossible to get them out of your head. Why? Because the human brain is more likely to retain a compelling video message with stunning pictures and sounds. Besides, the brain processes this kind of information faster than reading a lengthy text or looking at a flat picture. Therefore, if you don’t take advantage of promotional videos, you will lose tons of opportunities to create a meaningful and lasting impression on your prospects and existing clients.
Expect an Excellent ROI (Return on Investment)
If you want people to notice your goods or services, you need good video content. Investing in promotional video production for marketing teams is worth its weight in gold as it provides tons of value. Moreover, among all types of content, videos rank higher in terms of performance. After all, written text is time-consuming and prone to misunderstandings. Similarly, a flat picture cannot show every angle of your product or service and is prone to misinterpretation. Thus, every dollar you spend on a video will go farther than other content formats.
Work Well on Mobile Devices
Today, more than 5 billion people own a mobile device that they check for entertainment and information throughout the day. It is so much more convenient to watch videos on the phone or tablet than on a desktop. As a result, people now watch more than 5 billion videos on YouTube a day. This doesn’t even include other platforms like IG, FB, Tiktok, or Twitter. Thus, you must include videos into your content mix for better results. Include videos on your landing page, share links on social media and incorporate snippets within your blog posts.
Promote High Ranks on Searches and Social Media
Video content ranks higher in search sites and social media. If you do a quick Google search, you will notice that relevant videos to the keyword search sit at the topmost of the results pages. Similarly, if you scroll through social media sites, you will notice that video content stays more prominent than flat images and plain text. Hence, as a business owner, you must stay on top of this trend if you want to crush your competition. Videos are now the number one way people receive information, so it is not surprising that search engines and social media apps give videos special treatment.
Encourage Shares That Build Trust
Videos are compelling, so people love watching and sharing them. In fact, the majority of people who go online do so because they watch videos. These content pieces are not just visual but highly emotional. They resonate with the hearts and minds of viewers, so the content creates an impact resulting in shares, likes, and comments. As a result, videos build trust, which serves as a foundation for all conversions. Keep in mind; people will only patronize brands they trust. Thus, if you want to build authority and credibility in your niche, you need videos to establish a good impression and relationship with your audience.