If you are planning to attend a trade show, then you need a stunning trade show display for you to get the attention of your prospects. Depending on your budget, needs, and other factors, you can either choose to buy or rent a trade show booth. But whichever decision you make, there are several benefits and disadvantages associated with each. For instance, if you are worried about storage space, then renting may be the most appropriate decision for you. Below are some of the benefits that you can expect by renting a trade show booth instead of buying.
If you are only going to attend a few trade shows per year, buying can be quite uneconomical. This is because you will be forced to commit a significant amount of resources to something that you will not need for most of the year. Besides, it may cost you in terms of storage expenses. By going for trade show rentals, you can save money and invest it in more productive areas.
When you choose to buy a show display, the truth is that you will be forced to use its technologies as they get outdated or alternatively make costly updates every now and then. On the other hand, when you choose to go for rentals every time you need a trade show display, they will come with the latest technologies. Therefore, by renting a trade show booth, you can enjoy using the latest technologies in the industry at the lowest cost possible.
Flexibility and Experimentation
If you would like to experiment with different designs and sizes before you can invest in a permanent trade show display, renting is an excellent option. Renting can allow you to try a wide variety of layouts and sizes to determine what is most suitable for your brand and needs. Renting can also allow you to experience what setting up and tearing down a given trade show display entails. This is because despite how great a trade show booth may look, if setting up and tearing down a booth is a nightmare, you will dread every trade show.
By buying a trade show booth, you are forced to commit some space to store it when you are not using it. Unfortunately, this means that for most of the year, you will have to under-utilize some space in your business premises or pay for storage space. On the other hand, renting allows you to return the structure to the trade show company after using it, which takes away the storage headache.
Overall, it is apparent that if you are looking for a trade show display, you have the option of buying or renting one. However, for small businesses that only have to attend a few trade shows per year, buying may seem like an uneconomical decision. Therefore, trade show rental is the best approach for them to take. If you are looking for a reliable trade show company offering custom trade show rentals, ExpoMarketing is your best bet. Contact them today for more information about their products and services.