Running your own business can be incredibly worthwhile and rewarding, but it also comes with issues and details you need to handle yourself, and with so many systems and subsystems all working in tandem, it can be easy to overlook details that may not be a priority, but are still important in their own right. One of these is the packaging because even when customers know what is inside their orders, you still have an opportunity to show them a memorable and personalized unboxing experience. Especially for a small business, this kind of attention to detail and careful branding can go a long way in raising brand awareness and customer satisfaction, so take a look at some packaging solutions for you.
Go to Pros
Instead of struggling to find the right packaging and details on your own, reach out to professionals who deal with packaging solutions for a living. If you need quality bottle packaging, for example, find a good supplier, get in contact with them, and see what they are like. Explain your business to them, what your priorities are, what you want your customers to receive, and what your brand should look like and represent to anyone who sees it. They will often already have a wide number of options for you to choose from for different scenarios, and all you need to do is choose.
Personalised Boxes
Even seemingly simple and basic mailers can have a personal, familiar touch with customized boxes and bags. You can print on it what you like, whether that be your brand logo, perhaps the slogan of your company, or just your brand’s name on the package; this kind of extra customization will go a long way in making your products stand out from the competition. Customization is important for many people, and this will deepen their connection with your company.
Sustainable and Eco-Friendly Packaging
The world is becoming more environmentally conscious by the day, and it matters to both businesses and consumers how products are produced, packaged, and delivered, you are going to have to try and keep up and stay with the times. Many people actively avoid harmful packaging and businesses that propagate it, instead searching for companies that share similar values. So, even if your product is popular and necessary, you may be turning many customers away by not looking into eco-friendly packaging. By using sustainable packaging, you are helping your business improve its carbon footprint and appeal to a wider range of environmentally conscious customers who will now be more willing to buy from you. Look into compostable or recyclable materials that will help protect the environment while also informing customers about your brand and products.
Align Design With Your Brand
As a small business, you must stay consistent with your presentation, messaging, and brand image, so when you are designing your package, you should ensure that it aligns with your branding, the message you are trying to get across, and your ethos. You are not a faceless conglomerate that works on mass production and chains, which is why your message and staying true to it are important. For instance, if your marketing revolves around minimalism, elegance, and simplicity, avoid designs that are full of very loud and bright colors, as there is a clear mismatch between message and design here.
Think About Your Customers
You need to put yourself into your customers’ shoes, figure out what your consumer base looks like, what they think and feel when they hold your product in their hands, and what it will be like for them to unbox or open your package. Try to get their demographics, like how old your average customer is, what their level of education is like, their gender, and even more cerebral things like what their motivation is to purchase from you. Use data analysis to get a picture of your consumers, so you can further develop marketing strategies like packaging and branding, and so on. Without your customers, your business serves no purpose, which is why it is so vital to never lose sight of that factor.
Feedback
Whatever your concern is that has to do with customers, feedback, reviews, and good customer support are incredibly effective tools when it comes to information about areas that could use improvement, polishing, or complete overhauling. Actively search for customer opinion, what their experience has been like with you, what they think of your product and delivery services and packaging, etc. Invest in efficient, patient, and helpful customer support teams, as you can afford to make many mistakes if you have excellent customer support when your consumers feel like their problems are heard and swiftly dealt with. Conduct surveys and ask questions about what you might improve, what some sore points are, and what parts of your brand may already be excellent and could be improved and polished even further.
Pack Smart
Packing a product into a box can be tricky but is vital to get right, as it will be traveling for perhaps dozens or hundreds of miles to reach its destination. If you get a box that is too big, the product inside will be knocked around all over the place and may be damaged or broken, which would be a problem for both you and your customer. A box too small, and it won’t even fit inside. If you need to ship a fragile product, get a box that has enough space and make sure you pack it in enough protective packaging like bubble wrap or Styrofoam or the like so it reaches its destination whole and safe. Once you have done it a few times, you will quickly get used to it and almost be able to do it on autopilot, but once you are done, make sure you check a few times to make sure everything is ok and that you did it properly.
Every detail matters sometimes, and especially if you are running a small business, you need to focus on details that bigger rivals and competitors may not be thinking about, which gives you the edge to connect with your customers and instill brand recognition and, if you do well enough, customer loyalty.
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