Your social media brand appeals to parents. Maybe you’re a blog that discusses your parenting journey, or perhaps you’re a toy maker creating toys that children will love. So, how do you reach busy parents? This post will help your business thrive! Also, learn how you can get 200 Instagram followers through BuyTopLikes. Let’s begin.

What Do Parents Want?

The first step to growing any social media account is to know your audience. Your audience will usually be parents who are in the Millennial and older Gen-Z age range. This generation is very online and is eager to share photos of their kids and learn more about parenting. These parents may want:

Advice from Other Parents and Experts

Most parents want to hear advice from other parents. This isn’t to say that someone without kids can’t offer nuggets of wisdom as an outsider looking in, but generally, parents trust their own. What is another parent doing that was effective at controlling bad behaviors? How are parents budgeting in these uncertain times? You should approach your social media marketing strategy from the POV of a parent. If you’re a parent, then you may add your personal touches to it. If you aren’t, you may want to hire someone who is, unless you’re good at pretending.

Many parents look to experts as well as other parents. What does science say about raising your kids? What information is shared in the latest must-reads? Besides sounding like a casual parent they could be friends with, they may want to see posts from someone who is an expert.

Community

Another thing that parents want is community. They want to meet, befriend, and share advice with other parents. You may post content that asks questions so parents can discuss it in the comments. Another idea is to create a Facebook group, Discord server, or another community page that people can go to if they want to discuss parenting. This can require moderation, but it can be an excellent way for your brand to reach as many people as possible.

Besides building online communities, you may want to go offline, too. You may show up to parent meetings or promote your products and services at child-friendly events. Getting local fans can be a great way to increase your reputation and have many real people testify to your brand’s quality.

Deals and Contests

Finally, parents want deals. As many as two-thirds of parents live paycheck to paycheck. The costs of food, medicine, and school can all add up. If your parenting social media account sells products or services, you want to promote deals and discounts. You will be surprised by how many parents will jump on any sale that you have.

Another way you can grow your parenting social media account is to hold contests every once in a while. For example, you could give a free gift card to one lucky winner who shares your posts or have a contest where people send photos of themselves trying your products. This can help improve your engagement and your audience.

To Get Social Media Popularity

Parenting can settle down many folks, but the Millennial and Gen-Z age still has that “me generation” DNA in them. Them getting their 15 minutes of fame, or their kids, can make their eyes light up.

That’s why posting user-generated content is such a good strategy. You may feature parents who tried your products and loved them or show photos of their kids. User-generated content is a great way to boost engagement, not only for your account but also for others.

Follow Standard Social Media Promotion Rules

The biggest tip to grow your parenting social media is to know your audience. Besides that, you should also follow the standard rules used to grow most social media profiles. These rules include:

Know Your Niche

You’re appealing to parents, but what kinds of parents? Single parents? Adoptive parents? Low-income parents? Parents from a specific area? Narrow down what types of parents you are appealing to, and this can help you reach your target audience.

Post Quality Content

What content you should post depends on your niche and brand. However, it needs to be good. Post high-quality videos and photos that parents will love. Create infographics that show interesting and eye-opening facts. Make content designed to be sharable. This way, your presence grows on the platform.

Post at the Right Times

Since your audience is parents, you may want to post at regular hours. Most parents work 9-5 and go to bed at a relatively early hour. By scheduling posts, you can be as consistent as possible. That said, always look at your analytics to see what the best hours are and be mindful of factors such as time zones or special circumstances that may mean you have to post earlier or later.

Interact With Your Audience

You should engage with your audience as much as possible. We are not saying you have to spend 24/7 responding to every comment, but give a few comments alike. If someone asks a question, answer it ASAP. This way, you have a more engaged audience who will return the favor. If you ignore your audience, they may look to another parenting influencer.

Collaborate With Other Influencers and Marketers

Speaking of which, as a parenting blog, you should collaborate with parenting influencers. You may talk to a parenting influencer and ask them to review your product. If there’s a business that is similar to yours, instead of being rivals, you may work together on a product or make a post together. This way, the audiences of the influencers and the other businesses will come to your page. With that said, choose influencers whose audiences align with yours. Also, you don’t need to go bankrupt by paying a significant influencer. Micro-influencers can also be great. You may ask ordinary parents to review your products, and then word-of-mouth means you have more customers.

We hope these tips helped. Good luck!