If you tapped on this site, you must either be an NFT enthusiast or an NFT creator, and you must be really confused as to how NFT marketing works or how do you begin with it.

We have got the perfect solution for your confusion and curiosity, all the same. This will be your guide out of the maze of MFT knowledge where we’ll explain, step-by-step, how NFT marketing works, making it easy for you. 

An Overview

What is NFT marketing and how is it done?  

NFTs are non-fungible tokens which are basically different forms of digital art minted through blockchain technology and are sold on various NFT marketplaces like Rarible, OpenSea, and many more. An NFT could be anything starting from art, collectibles, and music to even a meme. 

And as of now, the NFT market has developed quite a lot in the previous years and the creators need to ensure that their NFTs are reading to their target audience in the same light that they want them to see their products. Therefore, the NFT world requires an NFT marketing and advertising department to look after these needs. 

There are a lot of benefits that you can get from NFT marketing which include creating brand awareness, which basically means that more and more people will get to know about your brand of NFTs, highlighting the different features of your NFTs so that people can differentiate them from other creators; earning revenue as an NFT creator is tough when you begin but it gets easier as you get to know your way into the mainstream. One of these ways is marketing your product really well; consider buyer behavior when you are marketing your NFTs and make your ad campaigns according to what you think will catch your buyer’s eye.

Additionally, if you need to transfer your NFT to another wallet, here’s a helpful guide from Pudgy Penguins.

NFT marketing includes a lot of strategies and approaches that we will be talking about in this section of the article. 

  1. Social Media is the key

Social Media is the most important tool nowadays if you want to market anything from your small business to your NFTs. 

Just like people market other products on social media through influencer marketing, ads, etc., in the same way, you need to spread the word for your NFT. 

Twitter is the most prominent stage to showcase your NFTs, most of the artists that have bought NFTs have posted about it on Twitter and that is how it has become this popular. 

Start creating a community for your NFTs on other leading social media platforms as well, for example, Instagram, discord, etc. to reach your target audience. 

  1. SEO (Search Engine Optimization) is the way to go

SEO has become an essential strategy for companies to market their products or enhance their website. Similarly, SEO plays a great role in nft marketing as well. 

It will help you promote your NFTs on major search engines like Google, Yahoo, etc. You are basically increasing the visibility of your NFTs on a more collaborative platform than just social media, inviting your target audience to your product. 

Some of the SEO strategies that you can add to your NFT marketing checklist are- Making your website more mobile-friendly, targeting the right keywords when writing about your NFTs, getting the appropriate ranking on Google, and much more. You can also include content-making as a part of your marketing strategies using SEO since it’s a large part of it. 

  1. Ad- Campaigning

Ad-Campaign is another effective NFT marketing strategy that actually works. SEO can take some time to start working to your advantage but ad campaigns can instantly make your reach go higher. 

You can organize proper ad campaigns and start with Pay-per-click ads which increase your visibility when you place them on various popular and important platforms like Google, Instagram, Twitter, etc. These are usually known as Google ads, Facebook ads, Instagram ads, and Twitter Ads. 

  1. Build a community

Building an NFT community is a great way to attract your target audience to buy your NFTs

If you want a larger audience, this is a perfect way for you to start. You can start building a community for your NFTs through various social media platforms like Twitter and Instagram where people already are crazy about art collectibles and NFT artwork.

You can also create your blockchain community on platforms like Discord, Quora, and Telegram. 

  1. Video Marketing

This is another interesting way of making people familiar with your NFTs. Video marketing allows your target audience to feel connected to your NFTs by the way of knowing the process through which your NFT came about. 

You can introduce your NFTs to your target audience through an introductory video instead of just a description. Long descriptions are usually skipped by people since our attention span has already decreased by much. 

These short videos help you create hype for your NFTs for your target audience, it increases your reach. You can also post behind-the-scenes of the making of your NFT to create hype for their release. 

  1. Start listing your NFTs

Listing your NFTs means listing them on a popular NFT marketplace. It helps you to widen your audience and along with that attract your target audience. This is because the investors and the prospectors both meet in these marketplaces and make decisions regarding the buying and selling of NFTs. 

There is also something known as the NFT calendar where you can list your upcoming NFT drops and people can have a look at it whenever they are planning to buy an NFT. This increases the visibility of your NFTs. 

Some of the most popular NFT marketplaces are Rarible, OpenSea, SuperRare, Mintable, and others. 

When you have stabled yourself as an NFT creator, you can also develop your own NFT marketplace which will give you control over the selling process and will help you make something different of it than the other NFT marketplaces. It gives you an opportunity to create what you want in a marketplace. 

Wrapping it Up (Conclusion)

In this article, we talked about the various strategies and approaches of NFT marketing that actually work and are free to use. Other methods of NFT marketing include starting a PR campaign, using NFT launchpads, starting a blog, etc. 

People Also Ask

  1. How much does NFT marketing cost?
    Usually, NFT marketing is free but if you are into the advanced methods and want to invest your money into it, the average cost for a month can go from $2000 to $10000.
  2. How much does it cost to post 1 NFT?

When you post on Ethereum, the most popular blockchain technology, it can get costly because you have to pay the gas fees. Along with that, you have your listings and commissions, so in total the cost can go from $0.01 to $1000.

  1. What is the cheapest way to create an NFT?

When you use the gasless method to create your NFT without putting it out on a blockchain. This does not require you to pay even a cent for your NFT, not even the entry fees called the gas fees. 

  1. What is the most expensive NFT?

As of April 2024, the most expensive NFT is The Merge by Pak which was sold for $91.8 million.