One of the biggest goals of an eCommerce business is keeping your customers happy. That’s because when you satisfy customers, they are more likely to return and shop with you again. Plus, you get free marketing of positive word-of-mouth!
You know you must go above and beyond to ensure your customers are happy, but do you know how to achieve that? Do you know what your customer wants? To ensure you don’t miss a thing, discover how to keep customers happy below.
Sell an Amazing Product
Start with the basics. To keep your customers happy, you must sell them an incredible product. Whether you sell candles, notebooks, t-shirts, or gadgets, quality is key. By doing so, your customers will be happy with their purchase, which, in turn, will lead to more sales and positive word-of-mouth.
You can control the quality of your product. What you can’t control, however, is warehouse malfunctions, which is why you should consider getting product liability insurance tailored to your business. It means that you are covered if something goes wrong with your products, whether they get water damaged or lost. It’s always better to be safe than sorry. Especially where your products are concerned!
Create an Easy-to-use eCommerce Site
When consumers shop online, they want the experience to be as simple as possible. The last thing they want is a complicated check-out system or a website that doesn’t give enough product details. If they find the process too annoying or challenging, the chances are they will click away and use another site. Plus, they’ll have a bad image of your brand.
To avoid that, create an eCommerce site that focuses on usability. Here are some ways to do that:
- Choose the Right Hosting Platform
- Embrace Simplicity
- Use the Website Like a Visitor
- Don’t Overdo the Content
- Ensure Your Design Matches Your Products
Send Small Gifts with Orders
Whether from friends, at Christmas, or in their online order, people love gifts. That’s why sending a small extra item in your orders is a brilliant way to win over customers. It tells them that you go above and beyond and care about the little things. Plus, it will bring them a bit of joy, leading them to see your brand in a positive light.
Don’t worry – you don’t have to send expensive items in every order. Instead, send small but valuable items to please your customers. Small items like candy, socks, or miniature versions of larger items can work very well!
Offer Rewards for Loyalty
Provide incentives to new customers, but what about your most loyal ones? To keep your most loyal customers happy, develop a loyalty rewards scheme. For example, you could offer a 20% discount to every customer on their fifth order. Or, you could provide free shipping to members that sign up to your email.
Keeping your eCommerce customers happy doesn’t have to be complicated. By selling a great product, having an easy-to-use website, and offering rewards, you can become known as a brand that treats its customers well.