If you want to grow your business and move it in a more positive direction, it’s definitely important to think about its image. The image you project to the world will ultimately be judged by your customers and target customers, and there’s no way of getting around that. And that\s why it’s so important to actively manage and craft your brand’s image.
It might sound complicated and something that’s a little out of your comfort zone. But it doesn’t have to be too difficult. Realistically, there are lots of ways in which you can improve your brand image and project the right kind of image to the world, and that’s what we’re going to talk about today.
So if you feel like something needs to change but you’re not really sure where you need to start or which changes to implement, you’re in the right place. Read on now and find out more.
Carefully Craft Your Logo and Branding
First of all, you need to think about your logo and the branding you use when you’re presenting your business to the world. Your logo is the first thing people will see and you want it to be the thing that people are going to immediately recognize as well. So it’s up to you to make sure that you have a logo designed that’s going to really appeal to people and show them the relevance of your brand. Make sure it’s designed by a professional and that it does everything you need it to from a branding perspective.
Keep Things Consistent
It’s definitely important to keep things consistent when you’re presenting your business to the world. If the branding and the colors you use in promotional materials are all over the place, it displays a lack of consistency. That might not seem like the biggest problem in the world, but you want your business and its branding to be instantly recognizable, and that’s only really possible if you keep things as consistent as they possibly can be. So try to keep things the same or similar and cement your brand image in the minds of your target customers.
Be Present and Interactive on Social Media
It’s definitely important to be present and interactive with your audience when your business is communicating on social media platforms. If you don’t get that right, you’ll create a negative impression and people will see your business as being quite cold and distant, which is not what you want. So try to be as present and part of relevant conversations as possible. And don’t hesitate to communicate and interact directly with your customers who might be present on those social media sites.
Know Your Value and Communicate It
It’s important to know your value and to really know the value that you’re offering to customers. If they get the impression that even you don’t know your business’s reason for being, that can be a major problem and it’s not one that you want to be dealing with. So try to make sure that you really know what you’re bringing to the table and why it matters. As well as knowing your value, you shouldn’t hesitate to communicate that value to your customers either. There’s no room for being modest in the business world.
Become a Thought Leader
Thinking outside your business and also looking at how you can improve your own profile and position in the industry is important as well. When people have a positive impression of you and you have a positive personal brand image, that’ll pass on to your business as well. So think about how you can become the face fo your business and a respected thought leader within your industry. Dong public speaking, being prominent and present on social media and producing great content are all things that’ll help with that.
Ensure Your Employees Present Themselves in the Right Way
If you run a customer-facing business and your employees are directly interacting with your customers each day, you need to put some thought and effort into how they’re presented. That can mean multiple different things. First of all, you should consider the general aesthetic; places like Mato and Hash can help you with making embroidered uniforms with your logo on them. And you should think about how you can train your employees to ensure their interactions with customers are positive and helpful because those impressions matter.
Establish the Right Kind of Corporate Culture
The corporate culture inside your business is something else you’ll probably want to think about. You want to make sure that there’s a corporate culture that screams positivity and that shows the outside world that you’re not only delivering for customers but you’re having a good time while you do it. Your business can very easily develop a bad reputation if you’re allowing it to be run in a negative way and your employees are having a hard time and are being overworked. So don’t let any of that happen.
Invest in Your Website
Your website is one of your business’s most important assets, and one that your customers will certainly interact with. If your website seems cheap, performs poorly and/or looks outdated, people are not going to think positively of your brand. Like it or not, most people these days will judge your business based on the quality and user experience of your website. So if you want to make a positive change, think about how you can invest in your website.
If You Have a Physical Location, Ensure All Signage is Up to Scratch
If your business has any kind of physical location, you should try to ensure that the image it projects from the street level is a positive and productive one. This includes having clear signage and even offering branded merchandise that can further promote your brand. If you have a physical location, it needs to be functional and visually appealing in order to draw people in. But it’s not just about persuading people to come inside; it’s also about the image you create in the minds of people who are passing by every day. Because even if they don’t need your products or services now, they might do one day. And when they do, they’ll remember that visual image they have of your store.
Make Public Relations More of a Priority
Public relations is not a dirty term and it’s something your business absolutely should be dedicating time and attention to. If you want to make sure that you manage your brand image and people’s perceptions of your brand, you definitely need to make PR more of a priority than it is right now for your business; it really is as simple as that. So if it’s not a priority already, now is the time to change that.
Address Complaints and Concerns Properly
Finally, you should make sure that you’re ready to directly address any complaints or concerns that your customers might have. You can’t simply dismiss the concerns people have or negative experiences they’ve had because the way in which you react to problems and criticism will have a huge impact on how people judge your business going forward.
As you can see, there are lots of different ways in which you can present a more positive image of your brand to the world. So be sure to make the most of the different ideas we’ve talked about here today if you’re stuck for ideas. Each of them will help you start projecting a much more positive image of your brand to the outside world, and your business can only benefit from that.