Did you know that 34% of all digital marketing tasks get outsourced? Businesses outsource to save time, improve efficiency, and get a return on investment.
One of the common tasks that get outsourced is online ad management. Paid media is a completely different animal than content marketing.
The challenge is finding the right ad management company that can deliver results. You don’t want to waste thousands of dollars in ad revenue to discover that an agency can’t deliver results.
You don’t have time or money for that.
Fortunately, you’re in the right place. You’re about to learn what to look for when hiring an ad management service. Keep reading to discover the top tips to hire the best online ad management service.
1. Business Goals and Needs
What do you need from an online ad management service? Do you want to run an effective campaign on Google? Do you need to figure out what keywords to target?
Your business might be desperate to get a few new clients with a small budget. On the other hand, you could just need to get more market share.
Assess what you want an online ad management company to do for your business. Look at your budget and determine how much you can spend each month.
An ideal service provider has experience in your industry. They should also have the ability to deliver a service that meets your needs.
2. Educational Approach
The best ad agencies like to deliver helpful information to clients as well as results. They know that the more informed you are, the easier it is to deliver high-performing campaigns.
The educational approach empowers clients so they can make informed decisions. That’s opposed to the authoritative approach, where the ad management company knows best.
Educational companies have a plethora of resources available, like a guide to paid media or how to perform keyword research.
3. Case Studies
Not only do the best service providers have an educational approach, but they have case studies to show how effective they are.
Ask prospective ad management service providers to give references and case studies of past or current clients.
4. Additional Services
A sign of a beneficial outsourcing relationship is that you can grow and scale with a service provider.
There will be a point when you’re ready to grow and outsource more digital marketing tasks. The ad management company should be able to provide additional services like blog writing, SEO, and reputation management.
There are digital marketing companies that try to sugar-coat reports with vanity metrics. They look at impressions and clicks.
Hire an ad agency that looks at the metrics that really matter: clicks, conversions, and ROI.
Find the Best Online Ad Management Partner
An online ad management company can deliver immediate results for your business. It’s not a guarantee because you have to find the right online ad management service.
Look for a company that you can grow with and that has an educational approach with clients. Follow these tips and you’ll grow your business.
For more tips about blogging and finance, check out the other articles on the blog.