As a spa or salon owner, you must know that attracting and retaining customers is one of the biggest challenges of these businesses. On top of that, the pandemic has caused numerous openings and closings in the beauty and wellness industry, which could make earning new clients for your business a lot harder than you might have thought in the beginning.
However, even in this post-pandemic era, there are a few strategies that business managers could follow to ensure their success. Here are three helpful tips that will help you gain and retain new customers for your spa or salon business:
- Give Your Customers a Memorable Experience
First-rate customer service and attention to detail can work wonders for your business in attracting new customers to return to your facility. On the other hand, poor service is one of the easiest and fastest ways to lose customers. More than 70 percent of customers end a relationship with a brand due to bad customer service.
Start from the basics: set concrete standards for all your employees, heed to the demands of your customers, and do your best to satiate their needs. And always remember, a little customer appreciation can mean a lot for your business.
Let your customers choose from a wide variety of custom-made private label skin care picks. And following this simple technique, spa or salon owners can also develop custom formulation processes according to every customer’s needs. As a result, your salon becomes famous among new and old customers that want to be a long-term part of your business experience. Just make sure your customers feel appreciated – and look forward to re-booking their next appointment.
- Offer Membership Programs
Providing customers with membership plans is one of the most effective ways to enhance your salon or spa’s revenue in the long term. Apart from that, it’s an easy way to convert your new customers into loyal ones.
Not sure where to begin? Plan your membership playbook like a gift card, further divided into membership plans: silver, gold, and platinum. The salon’s most common membership should be at the silver level, which requires customers to pay for services of a set amount.
- Stay on the Top of Your Customers’ Mind
Keeping in touch with your new and existing customers is necessary to make sure they continue to book appointments with your salon. However, it can be an overwhelming and time-consuming task when matched with the ins and outs of operating a business.
Automated text messages and emails can help you stay in touch with your customers. You can also use these methods to send them the notifications of appointment reminders, focused promotions, and drip campaigns that subconsciously encourage customers to come back to your salon. Urge your loyal customers to leave online reviews on your official website and social platforms, who appreciate your business and are keen to share their positive experiences with the world.
Providing your customers with the benefit of customer experience and products will ensure your success in the long run. Make sure you follow all the tips mentioned above and give your spa or salon a chance to shine among the competition.