The internet has opened up a lot of marketing techniques that allow brands to reach their target audience much better. One of the strategies is to work with regular people who have a following online. These people are called influencers since they have a very powerful voice that is listened to by the exact people a brand is trying to reach.
Since these are regular people that become influencers, it means that there is nothing stopping you from becoming one. It’s a great way to make money whether it’s for something extra to save or to even be a full-time income.
In this article, I will go over what it takes to become an influencer so you can get started making money.
Optimize your social media
Pick the social media platform that works best for you and your personality. The thing is there are a lot of different platforms and you can’t use them all. It is best to focus on one or maybe two to grow an audience there.
Picking the right one should be based on how it works with your style, your schedule and how it allows you to communicate best. For instance, Twitter is good if you are looking to get quick ideas across and are working within a space that is political or news based. Instagram is great if you love to work with images. Facebook is good if you want to build a group.
Once you pick your preferred channel, then set it up to reflect your personality. Have a good logo design that you will use consistently and will become instantly recognizable. The bio should be engaging and concise so it shows what you are about quickly. It is sometimes the first impression people will have of you.
Pick a niche
Brands want to target an audience in a particular niche with specific interests. For instance, a company that makes bicycles wants to know that the audience they are reaching out to is passionate about riding bikes. So, if your interest is in bikes then make your content around that and build a following that can be monetized by that brand and others.
Don’t go broad or too general and focus on one type of topic that will resonate with a certain group of people.
Picking a niche to work within also makes your content creation easier. For one thing, you don’t have to wonder what is going to work to build a following. Broad or general lifestyle content gets hard to make when you don’t have focus. The other reason is that brands will reach out and ask you to make specific content for their product.
Have a consistent message and posting schedule that allows people to know what to expect. Decide what type of content is going to work best for your audience and also for your personality and then make it a regular thing.
Posting on a regular schedule helps your audience grow because your posts will get regular engagement which helps the algorithm promote your content.