Ever since the idea was created, the world of social media has gone from strength to strength in popularity. There are platforms for every sort of communication or sharing of personal information, and there is no end to entertainment that can be obtained from these sources.

Boredom, it seems, has become a thing of the past: there are always people to interact with and videos for us to enjoy. Be it YouTube binge sessions or drooling over your favourite actors’ latest posts, the existence of a dynamic and quickly changing world adds colour to our lives.

Enjoy, yes. Then why mix work with it?

A main feature of these outlets, as I mentioned, is interaction. It offers us a way of meeting possible customers, increases our reach and improves our chances of meeting people with similar interests. Soon, the idea of using social media networks as mediums to increase the influencing capacity of one’s website caught on with marketers.

Every new platform that became a widespread success was good news for the world of affiliate marketing, as it meant a whole new way of expression and a fresh audience crop. A marketer could now meet more people involved in one’s niche and more people who would be interested in their products. If you’re interested to learn more on how affiliate marketing works, check out affiliate-academy.net.

How does one go about using it, then?

Reddit, Facebook, Twitter, Blogging: all these are examples of today’s media platforms that have groups tending to different products and services. But how does one optimize this free privilege in a way that maximises its potential? There are several easy-to-follow tips that can help you, such as

Using redirect links instead of URLs

Let’s face it, no one is attracted to a 70-character long URL that doesn’t describe its purpose. Instead, embedding redirect links on words is a much more appealing option: it explains what the links lead to and makes your posts look compact and neat. Unlike the untrustworthy first impression that a raw URL produces, well-placed redirect links are almost guaranteed to get clicks.

Delivering quality content

Assume people who view your posts or blogs have a short attention span. A slight gap in the quality of content you publish on these sites may well be the difference between an uninterested one-time visitor and a potential customer.

Maintaining a consistent post pattern

Once you get people to follow you on social platforms, the next step is to keep them from unsubscribing. Post regularly, and make sure that you do not keep promoting your own website. Writing about the latest news and occurrences in your field is always sure to grab a few eyeballs, you could post your own opinions of events too.

Catering to your audience

Every experienced blogger has one hand on the pulse of their followers. Through comments on posts and the number of views/upvotes/likes that different types of posts garner, you should be aware of your audience’s likes and interests. Try to gain this insight, and work upon it by engaging more in favourable streams of thoughts.

Using images

Most people prefer looking at any sort of media over reading text online, the most popular of these being images. It is not without reason that people say an image speaks a million words, they are easier on the eye and a quick scan is enough to gather the information shared. Exploit every opportunity to insert a picture in a post, especially on platforms like Instagram.

Choosing your products wisely

Be careful while choosing your affiliate program and be true to yourself. You don’t want to be recommending a product of below-par quality to people, that makes you no better than advertisement spammers. Trust your judgement of a product, and back only products that you feel strongly about. Subconsciously, you are bound to put in better work this way and, in turn, you end up impressing more people.

Collaborating with other marketers

Promoting other people’s websites and content, and having them do the same to yours, helps both parties immensely. Sharing each others’ posts multiplies the reach of everyone involved, and people may end up finding a particular product or service they were looking for. 

Promoting offers

Offers that are genuine and worth some value serve as a three-way win: The seller increases his revenue, the buyer gets a good deal (of money saved) and you get a lot of commission for generating site traffic. Take care to not overdo it though, being seen as a mindless promoter affects your credibility and is a surefire method of earning disapproval.

Author Bio

Ever since becoming successful as an affiliate marketer in 2018, Res Marty has been working further towards his dream of making money online while working from home. He also helps aspiring affiliate marketers on their way to realizing their dreams through the blog he created, Affiliate Academy, by answering doubts and providing articles covering all aspects of the field that a beginner would need to know.