Instagram is one of my favorite forms of social media! I really enjoy using it not only for my blog, but in general.
Here are some tips I have learned along the way to get the most out of Instagram as a blogger.
Make sure you fill out your profile.
Create your profile, filling out all the fields. Write a little something about yourself, and your blog website address and an e-mail address. You want to give people the opportunity to visit your blog and also to be able to contact you! Be sure to upload a profile photo.
Use hashtags and always tag when possible.
Don’t overdo it with the hashtags, but also take full advantage of them! You don’t want to list dozens of hashtags, but I often use a dozen to cover the subject I am posting about. For example, you post a picture of your cat. Use #cat, #cats, #catsofInstagram, #BengalCat, and so on. This is a great way to connect with other pet owners.
But especially consider the hashtags that fit in your blogging niche. For instance, I love healthy, vegetarian foods. One of my favorites are green smoothies, so just a few of my favorites are #organic, #cleaneating, #greensmoothie, #breakfast, #nonGMO, #coconutmilk, #kale, #healthyeating, #smoothie, #vegetarian, #vegan.
You can google to find out what hashtags are good to use. I don’t always know what are good vs. bad hash tags, and you can find lists of hashtags to help optimize your posts, versus those that aren’t good.
Lastly, tag Instagram accounts when possible. I generally always post about things I am reviewing, and I make sure to tag the company if they are on Instagram. Even if I am posting about something I am not specifically reviewing, I use the tag feature. It is another great way to connect with people and companies. Also, I do put a #notsponsored hashtag if that is the case!
Follow other Instagram users.
There are several ways to find other users to follow:
~ let Instagram connect you with friends, family, etc. (it can connect via Facebook, e-mail, and so on).
~ search via hashtags. So if you just posted about your favorite organic smoothie, click on your own hash tags and check out other Instagram users who are posting similar content
~ check out your followers. You may very likely want to follow the people who are following you, who likely follow you for the same or similar interests (like other mom bloggers!)
I really do like Instagram, and I don’t just post and leave. I interact with other users, engaging in their content. It helps make relationships and build your Instagram account, as people will interact back. Engage users by asking questions or leaving comments or questions on other pictures.
Have fun and be creative.
I feel kind of silly Instagramming a lot of things.. but have fun with it! Get creative with your pictures and filters, and all the other tools Instagram has to offer. If you are working on reviewing products for your blog, work them into your daily life and capture that on Instagram. Sometimes my creativity comes to me when I am sitting through hours of swim lessons and I have a moment to go upload a photo to Instagram.
This school year has been crazy and hectic, so I’m preparing some healthy dinners for our busy evenings, especially for when I have to rush off to to a meeting, swim practice, or Girl Scouts when my husband gets home. I use @gladproducts Press’n Seal so food can stay fresh (love that it seals just about anything!), and everyone can pop their dishes in the dishwasher when they are done. Meal prep made easy! Easy recipe: chickpeas, grape tomatoes, english cucumber, and capers tossed with olive oil and salt, topped with Feta cheese! #sponsored #pressnseal
Find a good balance.
I mix in some sponsored content, but not a lot, and I try to make it natural, not like a sales pitch. If you need to post something sponsored to Instagram, make it natural as possible, like how you used something in daily life (e.g. you took it to the beach or in the car when you dropped the kids off at school). I try to use a wide variety of pictures, because although I want to take photos of my garden veggies every day, I restrain myself and go for different topics. I have found that people really enjoy pet and flower photos, which are easy to come by (at least in the summer).
Hope these tips helped! What I love about Instagram is that I would use it whether or not I was a blogger.
Visit me at https://instagram.com/anationofmoms
Let me know if you have any questions!!
Check out my other blogging tips here.
Thanks for helping keep us on track!
Nice tips! I always have the hardest time thinking of #’s! Thanks for the ideas on that…
Thanks for these tips! I’m still learning Instagram so these will be really handy. Thanks!!
Great tips! I use IG almost every day. I like your tip about tagging photos! What’s your best tip to direct your followers to your blog/ website using IG as a platform?
Gosh- it’s all so exhausting. Instagram is actually my favorite place to play (stories) but it’s where the fewest amount of my readers come from.
Instagram drives me insane these days. I’ve actually been avoiding it and focusing on my blog more.
Thank you for the IG tips. Working on my IG page now and this is super helpful!
Instagram and I have a love hate relationship. I kinda just accept that and post as and when I want to but it is still frustrating that is can be so challenging.
i have been posting on IG everyday this year but still not really learned to use it to get the most out of it.. so this post helps..