Fostering company pride is essential for any business that wants a happy workforce. It’s simple, really: when your employees love your company, they’re more motivated, which brings you better results. This positive feedback loop drives growth and is an unmistakable feature in successful businesses around the world. 

One of the things you can do to build company pride is to send corporate gifts. However, it’s not just the act of giving that’s important, it’s what you give that really makes a difference. Locally-inspired corporate gifts are a thoughtful way to connect your employees, the company, and the community, and what’s more, they’re mutually beneficial. In this article, we’ll outline what they are, why they matter, and how you can use unique keepsakes and gifts to your advantage. 

Why Locally-Inspired Gifts Matter

Generic, mass-produced swag is a dime a dozen these days. Anyone can order branded bits of plastic online: these gifts are hollow, and your employees know it. On the other hand, locally-inspired gifts show a certain level of depth and understanding. They reflect the local culture and values. This helps your employees to feel more connected to their surroundings and the company. 

Locally-inspired gifts also tap into our emotions. They can evoke a sense of nostalgia or pride in local heritage. Similarly, it’s this strong sense of belonging that makes up the fabric of a highly successful work team.  

Examples of Locally-Inspired Corporate Gifts

When you’re looking for locally-inspired corporate gifts, you could search for things that celebrate local landmarks. You can also go down the route of regional specialities; is your area known for a particular type of food, wine, or handicraft? 

Artisanal items and hand-made gifts that showcase local artistry are a great idea, too. Not only is the gift more meaningful, it supports small businesses nearby, helping the local economy and building important relationships. 

Thanks to their artisanal nature and your physical proximity to the producers, you can also find a lot of opportunities to customize these types of gifts. For example, personalize them with your company’s branding, logo, employee names, or messages that align with the local theme. 

How to Implement Locally-Inspired Gifts in Your Corporate Gifting Strategy

Firstly, you should identify relevant local themes and find out what resonates with employees. The best way to go about this is by removing the guesswork: involve employees in the selection process to make sure the gifts are meaningful and appreciated. Remember, the gifts should align with your company’s mission and values to reinforce your corporate identity while strengthening community bonds.

The Long-Term Impact on Company Culture

Locally-inspired gifts can enhance relationships among employees because it highlights their shared values and experiences. This helps to create a stronger, more cohesive team. These gifts also boost brand loyalty, both internally among employees and externally when employees share their pride. This can improve workplace satisfaction, staff retention, productivity levels, and brand perception. To make the most of the positive effects, you can establish a tradition of giving locally-inspired gifts as part of annual celebrations, new hire welcome packages, or milestone achievements.

Endnote

Overall, giving locally-inspired corporate gifts is a highly effective way to cultivate company pride. It gives exposure to local artists, deepens the company’s roots, and creates a sense of loyalty. Try going local for your next corporate gift-giving idea and see how the positive connection spreads.