You successfully get a big chunk of traffic to your clean, natural, and organic products website, but most of them don’t end up buying. Why? Could it be your website’s layout? Is it the lack of trust and the fear of getting scammed? A tacky and generic sales page? Or is your brand not resonating with potential customers? An unoptimized funnel design is the culprit.

Most effective funnel design ideas for natural and organic products include making content highlighting their health benefits, creating an entry point with nature-inspired colors, offering discounts, promotional samples, implementing subscription models, and loyalty programs — which help boost sales.

Natural and organic brands need to focus on making the consumer aware of the benefits of their products and why it’s important to make the switch. The end goal of increased revenue will thus start appearing more clearly. 

Funnel Design Ideas to Sell Natural and Organic Products

1. Differentiate Your Brand From Mass-Produced Goods 

A top-of-the-funnel (ToFu) design aspect is creating awareness about a brand. A brand that sells natural and organic products, like food items, should first and foremost create awareness about the brand. Creating awareness about organic products is important. This is true at a time when synthetic, mass-produced goods are abundantly available.

You can write a blog post that discusses the health benefits of consuming organically produced products, using natural products in our homes, on our skin, and so on, on the brand’s website. This can help start a conversation about the brand. This can lead to more traffic to the brand’s website.

For example, Organic India’s website has a section for blog posts. The posts explain many aspects of organic produce and their health benefits. 

Social media campaigns, such as influencer marketing, posts, and short-form content, can be used. Examples are YouTube shorts and Instagram reels. They also boost the brand’s visibility.

Targeting the Difference

In all ads, the stark difference between factory and organic products can be highlighted with the following: 

  • Using nature as a background for videos to highlight the organic nature of the products.
  • Stressing on the use of clean ingredients. 
  • Highlighting the several health benefits of consuming these products.

2. Email and Blog Copies Should Focus on Ingredients Used

Being visible and hyped does not ensure consumer interest.

Sending out emails containing links to blogs on the brand’s website can pique a consumer’s interest. The blogs should discuss ingredients, the advantages of using natural products, and recipes in the case of a food and beverage brand.

This could be taken a step further by working with grocery stores. They could offer a taste of the products and simple recipes made using these organic food items. In return, you could teach both the shopkeepers and their customers a few tricks from my guide on saving money on groceries and other household items.

Setting up a small stall at local farmers’ markets, and food festivals can also bring a consumer closer to the brand. 

Brands selling organic cosmetics and basic household products, such as floor cleaners, utensil cleaners, etc., can give a free trial or a small sample. It can be a good strategy to help the brand gain attention. The consumer experiences the product first-hand. 

The idea at this middle stage of the funnel is to make the customer more interested in your brand. This will move the customer to the next stage, where they desire the product.

3. Using Color Schemes That Reflect the Purity of Nature

Interest often translates into desire. To understand a product better, they will reach the landing page of the brand’s website. 

Colors are key to holding the interest of the consumer. They do it in the first few seconds. Natural products remind one of earthy tones and nature. These are shades of browns and greens, with a hint of bright colors. These colors signify the bounty of Mother Nature. 

The landing page can use the same colors. They remind the consumer of the product’s purity. 

Consider Organic India’s example again, the basic colors of their branding are green, yellow, and brown, the colors of nature. Their website is clean and clutter-free. It reminds the customer of the brand’s clean nature. 

Mention of the brand’s goal and an origin story helps build the customer’s trust.

Browsing must be seamless. It needs easy-to-find product information and clear category choices.

Some great funnel building tools exist in the market to help you take care of such technical stuff and have your own sales funnel up and running in a few clicks! 

4. Reviews Comparing Your Product With Non-organic Goods

The consideration of purchasing the product is the next step in the consumer’s journey.

Positive reviews by previous users make a big impression. These positive reviews can be videos or simple texts about their experience with the product.

Such testimonials should be present both on the brand’s website as well as on social media handles. 

Long-form videos that highlight the sustainable nature of these products should be available on the website. It makes consideration of the product an easy choice for the customer.

5. Give the Reader a Strong Reason to Go Organic

We have finally reached the bottom of the funnel (BoFu). This is the last stage that the customer lands after a long journey. It’s key to forming a long-term relationship with the brand. 

Promotional offers and discount deals make purchasing organic products even more lucrative. 

Secure payment gateways increase the credibility of the brand. 

Sometimes customers decide to buy based on whether the products are shipped free or at a cost. Free shipping is a lucrative option and a worthwhile cost for the brand.

6. Show How Your Brand Solves Real Enviro-Health Issues

Once a purchase is made, the brand earns a customer. But, keeping that loyalty is very important. 

A brand dealing in natural and organic products can email a weekly or monthly newsletter to the customer. This newsletter will highlight the new products. These products will address a specific problem, such as an organic food and beverage brand introducing a gluten-free flour that helps people with celiac disease. It’s a good way to keep the customer engaged.

My article on gluten-free alternatives also talks about their benefits in depth which you can use to highlight their potential advantages.

Subscription-based models allow customers to order their favorite products at regular intervals. They are a good way to keep customers involved. This is especially beneficial for brands dealing in food items and skincare. 

Understanding customers’ voices can build their faith in the brand. It also gives feedback to improve products and services. Providing omni-channel support with a quick response and resolution time builds trust in the brand.