If there’s one thing raising children and running a business have in common, it’s the time effort, and energy that go into helping them flourish. As an entrepreneur, you must invest a lot into launching and managing your business. Many women would agree that it’s challenging to find a healthy balance between their professional duties and parental obligations. While being a mom takes priority, neglecting your business needs can impede upon your ability to succeed. 

Giving up your home-based business isn’t the outcome you want and there’s only 24 hours in a day. So, how do you find ways to be an effective mom and entrepreneur? Perhaps these time-saving tips can provide some relief. 


Most home-based business owners start their journey by completing everything themselves. It’s the most efficient way to get things done when you don’t have the capital to hire and support employees. Be that as it may, the more responsibilities you have, the less time you can commit to your children and the growth of your business. Therefore, it may be necessary to outsource some of your most significant or time-consuming tasks. 

Outsourcing is a professional contract between you and an outside agency or individual to complete tasks on an as-needed basis. It eliminates the need to cover the associated expenses with hiring an employee. You can save on employer taxes, benefit packages, commercial space, and equipment. You also have the added benefit of saving a lot of time working on things that are tedious or outside your area of expertise. You can outsource as many or as few assignments as you’d like to streamline your business operations. 

Business Applications And Software

Many entrepreneurial tasks can be streamlined by selecting the right business applications and software. These technological resources can make everything from scheduling appointments and managing emails to tracking projects and generating financial reports easier to accomplish. When used adequately, business applications and software takes a load off your shoulders and saves valuable time that you can invest elsewhere. 

Of course, capitalizing on the benefits of these technologies requires the appropriate selection. You must opt for platforms with functions and features that correlate with your business needs. Whether you need help with administrative tasks or customer service and sales, do your research to find the best available options.

Social Retail Platforms

While having a company website is instrumental, there are several ways to spread the word about your products and services. Your objective should be to reach as many consumers as possible to increase your sales potential. Unfortunately, trying to advertise and generate sales on multiple platforms is complicated and time-consuming. 

Using social retail platforms can be beneficial in helping you to reach your goals while saving you time as a home-based business owner. These are digital platforms where you can create marketing campaigns and process transactions. They have many features including automated scheduling, real-time notifications, automated customer messages, custom carts, secure payment portals, and more. Some platforms even offer live selling on Facebook options where you can record videos and share them with your audience. You can manage interactions and even complete sales from one platform, simplifying the sales and marketing process and saving you time. 

Time Management Tools

Sometimes the issue isn’t that you don’t have enough time in the day to handle your entrepreneurial and parental responsibilities. It could be that you’re not effectively managing your time. If that’s the case, there are plenty of time management tools at your disposal to help you get organized. You can use calendars, to-do lists, and scheduling apps to assist you with developing a solid routine that balances your home and work life. 

Being a mother and owning a business is challenging yet rewarding. While society would like to tell you that you must chose one or the other, the truth is you can be great at both. Finding ways to balance your time and energy won’t be easy, but if you tap into resources like those listed above, wearing both hats is a lot easier to manage.