For e-commerce brands, packaging is a vital tool in their marketing arsenals.
After your website and social media, it is the third-most important touchpoint for consumer connection.
In the eyes of your consumer, your packaging is directly linked with who you are as a brand and your place within the retail market.
To make the best impression on your customers and gain a competitive advantage, follow these five tips below:
- Free Sample Or Gift
Who doesn’t love a certain free somethin’ somethin’? No one – that’s who.
Surprising customers with a free sample, gift, or treat is the oldest trick in psychology books. Think back to when you were a child and got a lollipop in the doctor’s room, this is based on a similar principle – but for adults.
This tried-and-tested tactic doesn’t have to cost you anything. In fact, many brands build the cost of the gift into the price of the product – no one will know.
For skincare e-commerce brands, choose a sample of a range your customer is likely to be interested in to encourage them to purchase the full-size version.
If nothing else, it will create a memorable unboxing experience which frequently leads to repeat purchases.
- Sustainability
The importance of sustainable packaging choices for E-Commerce businesses should never be understated.
Earth must be a prioritized factor when designing packaging for your business. Most modern consumers prefer purchasing from companies that minimize plastic use and demonstrate a sustainable packaging strategy.
Having a sustainable e-commerce packaging strategy can help your business grow and keep your conscience clear.
- Outsource
Packaging does not have to be a strictly in-house process.
Outsource your e-commerce business’s packaging to a team of experienced professionals. Contract packaging offers e-commerce business owners a strategic way to outsource all aspects of product preparation.
To optimize your contract packaging strategy, focus on smaller, tailored packaging to fit your products – that should reduce shipping costs.
If you are unsure of what outsourcing this part of your business entails, read this guide to contract packaging and manufacturing.
- Packaging Design
Impactful and functional packaging design is crucial for building brand awareness and enhancing customer satisfaction and loyalty.
Prioritize simplicity, ensuring it is easy to open and use durable materials to keep the package safe during transit. Frequently test your packaging for durability and add extra packaging material if needed to protect long-distance deliveries.
Choose a design that is minimalist, yet eye-catching, and remember to display your brand in a way that aligns with your brand identity.
- Personal Touch
Apart from incorporating your logo and brand colors into your packaging design, consider non-traditional box shapes to make your packages visually appealing and worth remembering!
Add custom personal touches, such as thank you notes or discount codes, to make your customers feel appreciated and valued.
Expressing gratitude always goes down well and a handwritten note is a memorable gesture.
To End
The tips above are designed to help e-commerce businesses thrive.
By embracing them, you can delight your customers, increase sales, and build brand loyalty.
Pay attention to every detail of your product packaging process – scrutinizing the small things is what helps form a bigger overall picture.
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