The average business spends around 8% of its annual gross revenue on marketing. If you are the owner of a marketing agency, you know how hard it can be to land new clients. Once you have a group of clients, you need to focus on keeping them happy and loyal. It costs more to attract new customers than it does to keep your existing clients loyal.
With all of the different marketing agencies on the market, it is easy for a client to jump ship and seek out the help of a competitor. If you want to reduce your client turnover rate, take the following tips into consideration.
Avoid Over-Promising At All Cost
The biggest mistake you can make when speaking with a potential customer for the first time is promising them things you can’t deliver on. As most marketing professionals realize, it can take a while for the results of a marketing campaign to surface. This is why you need to prepare your new clients for this waiting period.
If you sell a number of different SEO and marketing services to a new client, you need to provide them with a timely turnaround. If you don’t have the time to do things like develop blogs or social media posts, you need to think about outsourcing this work. Working with a reputable and experienced SEO reseller can help you avoid falling behind.
Communicate With Your Clients
Another important thing you need to do when trying to keep your marketing clients happy is to communicate with them. Scheduling weekly calls with your clients is a great way to keep them in the loop. During these calls, you can let clients know about the results you are producing for their company.
Customer Service is Essential
The work you put into providing excellent service for your clients will pay off.