These five tips are going to help you build your brand awareness in no time. Just keep on reading, and apply this advice to your fashion blog!
- Tweet Or Instagram Your Beauty Or Fashion Tips
If you don’t have a lot of time to spend on social media, you can use Twitter or Instagram to spread the word about your blog. Just make sure you use fresh photos you haven’t posted elsewhere, and choose your captions wisely. The mix between photos and beauty tips should help you improve your online visibility.
By using captions with beauty tips you provide your followers useful content. This is a very effective way to grow your fashion community, as these people are always looking for new tips and advice to help them improve their style.
You can also use some of the most attractive pictures to promote your blog posts. This is a good method to catch their attention and make them read your blog. If they like your articles, they are going to follow you one way or another. In addition, they may share your tips with their peers, thus contributing to the growth of your community.
- Read Articles About Your Niche
When you run a blog, reading the most influential articles in your niche can help you gain a better understanding of all modern trends and blogging tips. For instance, you may want to subscribe to sites such as www.whowhatwear.com and http://www.femtrepreneur.co, in order to stay on top of the news about fashion and style.
This tip isn’t necessarily meant to increase your readership, but it can help you become a better writer and figure out the best ways to grow your audience. It’s always a good idea to study your more advanced competitors, because this is how you can see what kind of content has the greatest potential of becoming viral. You can apply these insights to grow your fashion blog brand.
- E-mail A Company You’d Be Proud To Work With
You may have some favorite brands or companies in your niche. If you don’t, just take a look at the Instagram page of some major beauty and fashion brands, and see which one s you’d like to work with.
There’s nothing stopping you from working with all the brands you like. Just find out their contact details. Once you have their e-mail addresses, craft a powerful message offering your collaboration, and see if you can get things going.
If you aren’t sure about the content of such an e-mail message, you are welcome to download my printable cheat sheet which is going to guide you step by step through the entire process of contacting potential brands to work with.
The worst thing that can happen is that they refuse your collaboration offer. Some of them may ignore your message. Nonetheless, there are chances that some of them are going to want to know more about you and your blog, so you may land some cool deals.
- Get In Touch With Your Favorite Blogger
You should message your favorite bloggers or try to contact them via Instagram or Twitter to tell them how much you appreciate them.
This is good way to spread good vibes around you. Besides, since you appreciate the work of these blogger so much, why not let them know it? They are going to be thrilled to receive such a message from one of their readers and fellow bloggers. Some of them may even check out your blog and link to one of your best articles from their blog. Many friendships between fashion and beauty bloggers have started with a simple message.
If you wish to work with brands then you can contact them privately or if you are really serious, then incorporating the skills of an influencer marketing agency could be a lot of help. They will pitch your blog to sites that may be interested in you and your niche and that can really help get things off on the right foot.
- Join A Social Media Group & Use Marketing Strategies
Social media groups are among the most vibrant fashion blogging communities. Here you can meet other bloggers, share your articles and learn new tips on building a better blog. If you don’t know how to find such groups, you may want to take a look at my favorite ones.
Private Fashion Blog Facebook Group – a private Facebook group on fashion topics is the best place to go for gaining knowledge and insights about the fashion blogging world. All members ask questions and contribute to the community with their special tips and advice. This group is the best place to go for obtaining answers that Google doesn’t seem able to provide you.
Instagram Group – Insta groups work by DM (direct messaging) and they are very useful for leaving comments on each other’s photos. This is a good way to support each other for the benefit of the whole community.
Pinterest Group Board – Pinterest group boards are one of the best opportunities to share your content with other bloggers. All you need to do is type into the Pinterest search engine “Fashion Group Board” and you’ll get lots of options of groups to join.
You may also want to consider using a social media agency to help spread the word about your brand.
Would you consider these tips useful for growing your fashion blog brand? Would you use any of them? Please join the conversation by adding a comment here, below. Besides, if you find my articles useful, don’t forget to follow me on Facebook, Pinterest, Twitter and Instagram. I’m very active on all these channels, so you’ll be the first to know when I publish more content. You are welcome to share my tips with your friends, as well!